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Case study: Wolt Euro 2024 campaign
Wolt delivery service hits the mark with Robby Hunke: his commentator voice as a guarantee of success for the European Championship advertising campaign.
Last summer, not only the cheers of soccer fans echoed through the European Championship stadiums, but also a very special voice in Germany: that of our Star commentator and voice artist Robby Hunke. Known for his distinctive voice and his ability to convey emotions authentically, Robby lent his unmistakable touch to Wolt's large-scale European Championship advertising campaign - and hit the bull's eye! Wolt, the innovative delivery service, took a creative approach for its European Championship campaign: instead of traditional advertising messages, they slipped into the role of a live soccer commentator. And who better to embody this role than Robby Hunke? With his experience and flair for the right tone of voice, he breathed life into the commercials as if he were commentating live on an exciting European Championship match. The content of the commercials was rounded off with entertaining messages and promotional offers tailored to the pairings and match results. The campaign therefore went far beyond simply advertising fast delivery times: whether it was pizza for the half-time break, snacks for extra time or drinks for late celebrations - Wolt delivered punctually and reliably. Robby Hunke's comments accompanied these scenarios in a pointed way, playing with soccer terminology and thus ensuring a high recognition value.
The response to the Wolt EM campaign was overwhelming. Robby Hunke's voice, combined with the creative concept, was exactly to the fans' taste. The campaign achieved:
A high level of attention | The Wolt campaign stood out from the flood of European Championship advertisements thanks to its original approach and Robby Hunke's unmistakable voice.
Positive brand association | Wolt positioned itself as the ideal partner for soccer fans in a likeable and humorous way.
Powerful interaction | The campaign encouraged conversations and generated positive reactions on social media.
Measurable results | The campaign undoubtedly contributed to the increase in orders during and after the European Championships.
The success of this campaign once again underlines the importance of the right voice for an advertising message. Robby Hunke with his unique talent, played a key role in making the Wolt EM campaign a real hit. We are proud to have such a versatile and successful voice actor in our agency and hope that his next big dream will soon come true: a dubbing role in an animated movie. But before that, perhaps in your next advertising campaign? Request now!
The response to the Wolt EM campaign was overwhelming. Robby Hunke's voice, combined with the creative concept, was exactly to the fans' taste. The campaign achieved:
A high level of attention | The Wolt campaign stood out from the flood of European Championship advertisements thanks to its original approach and Robby Hunke's unmistakable voice.
Positive brand association | Wolt positioned itself as the ideal partner for soccer fans in a likeable and humorous way.
Powerful interaction | The campaign encouraged conversations and generated positive reactions on social media.
Measurable results | The campaign undoubtedly contributed to the increase in orders during and after the European Championships.
The success of this campaign once again underlines the importance of the right voice for an advertising message. Robby Hunke with his unique talent, played a key role in making the Wolt EM campaign a real hit. We are proud to have such a versatile and successful voice actor in our agency and hope that his next big dream will soon come true: a dubbing role in an animated movie. But before that, perhaps in your next advertising campaign? Request now!
The content of the commercials was rounded off with entertaining messages and promotional offers tailored to the pairings and match results.