All prices (except reminders, riders/tag-ons and claims, etc.) are based on one individual spot subject with a maximum length of 60 seconds in one medium. Prices for longer spots on request.

If a spot - or a portion of a spot (Cut-Down) is used in a new spot or additional medium or for an additional time period, the appropriate price will be charged. (see Usage rights).

Prices depend in most cases on the overall coverage area involved. Usually this is the number of inhabitants in a geographical region for which the spot is booked.

Depending on their size, countries are charged in accordance with the national price range (up to 100 million inhabitants) or the regio rate (up to 20 million inhabitants). Each country is charged individually. The local to city plus rates are valid for proportionate segments of a country. DACH is made up of Germany, Austria and Switzerland.

Countries with more than 100 million inhabitants on request. In some cases, geographical buyouts are an option.

The Coverage Area (also known as Reach) can be determined for different media by a variety of means:

Internet:

• Using Geo-Targeting a spot can be booked for the Internet only for users in a given geographical region (similar to TV or radio).
• Alternatively, billing can be based on a specific booking (Ad Impressions/views/clicks). If a spot is played - or partially played for the user of a service (such as on YouTube) this is referred to as a play opportunity.

TV: The number of inhabitants in a region in which the spot is to be played (broadcast coverage area).

Cinema: The maximum number of annual saleable seats in a movie theater (IVW).

Radio:

• The number of inhabitants in a region in which the spot is to be played (broadcast coverage area).
• Alternatively, pricing can be based on daily listeners (total Mon-Fri). The Brilliant Voice® Radio price calculator can be found here: https://brilliantvoice.com under Prices. Here you will find the rates for a large number of radio stations and marketing combinations listed. In preparing the list, we have also considered past performance and developments to avoid any sudden, unexpected rate changes.

Special pricing is available if it a spot aimed at a limited target audience can only be aired in a broadcast coverage area that is incapable of being made smaller by localizing commercial breaks geographically or according to broadcast frequency.

Examples:

• A spot for a bakery located in Frankfurt that is broadcast throughout the state of Hesse will not attract bakery customers from distant cities. In this case, special arrangements may be made.
• However, a spot for a major event held in Frankfurt can very well attract visitors from throughout the state.

Streamed content (Internet radio) does not constitute an additional medium, but rather a different type of receiving device. Spots aired on a radio station that also streams its programming are only counted as radio spots.

Buyouts: see Usage rights

Cell phone advertising: see Internet spots

Claim: This refers to the close of the spot in which a slogan or product brand name or sales message is stressed. (e.g. “Nothing is impossible: Toyota”). A claim is an element of the spot.
If the claim is changed or used in another spot, an additional usage fee must be paid.

Cut-Down: If a portion of an existing spot is used in the production of a new spot with another subject / theme, an additional usage fee must be paid.

Display messages are changes in the video and are charged as Cut-Downs.

Geographical Buyouts: % factors are based on the national price in each case. For geographically unlimited usage, the individual language is the basis for determining the maximum % factor, e.g. a German-language spot factor is a maximum of 400%. For global brand claims („Volkswagen – Das Auto“) or English-language spots, the spot price is the same as for English.

Internet: If a spot is to be booked in the Internet (usage as PreRoll/AutoPlay/Push, embedded Internet advertising) the appropriate price will be charged. Usage is generally limited to one year. Image complete is the appropriate spot price for passive Internet usage (w/out booking, in perpetuity, no major campaign Internet pages).

In-store radio: For radio programming broadcast only in-store. Prices based on pre-arrangement.

Layout: A paid commissioned Layout recording may be used for presentations and market testing, but not for public release. In case of additional usage, the difference between the Layout fee and commercial spot price will be charged. Should the price for commercial spot including usage rights be lower than the Layout, no reimbursement will be made. A Layout fee can only be charged once. A Layout fee will be charged for each different text version. No charge will be made for minor text alterations (change in word order, changes for timing purposes without changing the text meaning, etc.).

Examples of text versions subject to additional charge:
"Everything you need to know, you'll now find in the new issue of Men's Health" Alternative: “Starting today, Men's Health will tell you everything you need to know. New: Men's Health"
Alternative: "In the new Men's Health you'll learn everything you need to know. On sale now."

Examples of text versions without additional charge:
"Everything you need to know, you'll now find in the new issue of Men's Health" Doesn't "need" sound too strong?
"Everything you want to know, you'll now find in the new issue of Men's Health"

Layout in local rate regions: A 50% Layout surcharge will be added for the segment „city plus“ and is charged only once when determining the usage fee. A 70% Layout surcharge will be added for the segment „city & city light“ and is charged only once when determining the usage fee. Layouts for local spots are valued at 100% regardless if the spot is actually aired locally in the first year after recording or not.

Out of Home is charged as a TV spot and refers to advertising visible in public areas. In most cases, it refers to poster or billboard advertising but may also include audio or video elements, such as in train stations or airports. Out of Home advertising also includes taxis and public transportation. Advertising in stadiums or at POS (Point of Sale) are charged separately. In most cases, the rates for DACH, national and regio apply.

PACKAGES: The % factor is based on the price of the initially named medium in the desired price range. For ALL MEDIA-SPOT plus the % factor refers to the INTERNET rate. Usage among different rates is not available. No geographical limitations are considered for the passive usage of Internet spots.

Plus Packages: An alternative to individual charges for usage fees, Cut-Downs and edited versions is the opportunity to pre-book a usage rights package. In each case, this includes:

• 1 spot / main subject or theme
• including up to 3 Cut-Downs (e.g a 30 sec. main spot plus Cut-Downs of 25 sec., 20 sec., 10 sec., etc.)
• including possible image alterations, (except Radio Spot Plus) such as extra banner displays (“New and improved!” "For the World Cup only", etc.). Valid for one year after booking of the first version for a given state.

Prerequisite for all packages is that the original content remains unchanged (e.g. no new or different products are presented in the altered images). The package solely offers the opportunity to book a variety of spot lengths with minor image adjustments. Usage validity for the various spots begins with the first booking of any version and is limited to a period of one year. A classic Layout will be charged per package booking for spots recorded on a Session Fee basis, such as a Plus Package booking. All Plus Package versions can also be used in the following year on an individual basis (for example a 20 sec. version). In such cases, classic usage rights will be charged, as before.

POS (Point of Sale): Commercial spots or videos that are shown in-store on video displays.

Reminder: These are brief spots aired late in a block of commercial spots to remind audiences of the main spot's message. The purpose of a reminder is to reinforce the primary selling point, otherwise it is considered a separate spot. Reminder fees are generally charged only in combination with the main spot (both for production and for broadcast). Reminders that are aired within a block of commercial spots without the main spot (or can be aired independently based on the text) will be charged regular spot rates! If a Reminder's length is roughly equal to that of the main spot, it will be considered a new spot and charged regular spot rates. The definition of Reminder is also valid for so-called Pre-minders (also known as Tandem Spots), a form of Teaser for the main spot. Example: "Still haven't bought any Christmas presents? XYZ Store is the place to go! More details in just a few moments. / Stay tuned for more!"

Re-use rights: If the spoken audio from an already broadcast spot (regardless of medium) is re-used in another commercial spot within the first year usage rights were granted (without requiring the voice artist to re-record), an additional usage fee must be paid in accordance with the associated medium (radio, TV, cinema, Internet, POS, etc.). Usage rights are granted for one year following the initial broadcast/release, as usual. If an existing spot is changed (cut down, re-edited or mixed with alternative packaging elements) or a new Off text or Tag-on is added, it is considered to be a new spot. Even if these changes are made within the first year following initial broadcast/release, an additional usage fee must be paid in accordance with the associated medium (radio, TV, cinema, Internet, POS, etc.). Usage rights are then granted for one additional year following the initial broadcast/release.

Riders (radio riders / local retailer riders/tag-ons): These are the names of local retailers where a product can be purchased that are added to the end of a pre-produced spot. If a rider is added to several spots, a usage fee must be paid for each rider. If no pre-produced spot is identified, the usage fee for a new spot must be paid. The voice artist for the basic spot receives the normal spot price (generally national), but no additional rider fee. If the same voice artist speaks both the basic spot and the rider, both usage fees are included in the basic spot price.

Session Fee: As an alternative to individual Layouts, a flat Session Fee can be booked. Bookable in advance, the voice artist will be available in the studio for one hour to work with the client's marketing / creative team in preparing and recording the final spot text. During this time a number of text versions for one campaign for one product can be produced. Accompanying texts for internal use (e.g. Case films, Making Ofs, Board presentations, etc.) can also be recorded within this framework. After 60 minutes, a new increment of 30 minutes begins. The price is independent on the number of versions spoken. Usage rights for individual spots from a single Session Fee are based on the following:

• The price for the public use of the first spot will be that of a classic Layout (to be deducted from the Session Fee). Each following publicly released spot will be charged per spot according to the Spot/Medium listing. If several spots from a single Session Fee are booked as a PLUS PACKAGE, for each usage package one classic Layout will be deducted. Annual fees for new usage agreements for new subjects / themes, other products, a new medium, etc. will be charged in accordance with the valid price list.

Sponsorings (Patronage) with up to four elements (e.g. "...is presented by... / will continue right after this... / ...now, back to ... / ...has been presented by...) are considered as standard spots for usage fees.

Tag-On is a brief tag that is broadcast with the main spot to promote a special event or activity for a limited period of time. (e.g. "20% more contents for a limited time only“). If a Tag-On is booked together with the main spot, it is treated as a Reminder (50% surcharge). If the Tag-On is booked separately, it is considered to be a new spot.

Time variants: Up to three time variants (e.g. Saturday, tomorrow, today) are included in the price of a commercial spot if the spot runs for a maximum of 14 days. For spots with a longer running time, a 50% surcharge will be added. The price includes a maximum of two instances in the spot for time variants. Aside from the variants, no further changes to the spot are permitted. The time variants must be able to be spoken one after another when recording.

Usage rights/Buyouts: Usage rights are generally granted for one year following the initial broadcast/release. If the initial broadcast/release date is unknown, rights are granted from the recording date. If a portion of a spot is re-used for another spot, an additional usage fee must be paid. In this case, the usage fee is synonymous with the spot price.

Note on cost calculation

Should a number of different % factors be taken into account (e.g. unlimited number of Cut-Downs or usage in perpetuity), the percentages / prices will always be multiplied!

Broadcast

The term refers to everything that is transmitted or booked. This generally refers to any advertising means for which money is paid, such as commercial spots for radio, TV, cinema, stadium, POS, Out of Home or Internet.

Internet advertising: if a video clip or film is booked for an Internet site, it is considered to be advertising.
Internet booking can mean:

• PreRoll / upstream advertising: A spot is booked to play prior to accessing the desired content. In some cases, the spot can be skipped after a few seconds.
• AutoPlay: Advertising content / commercial spot begins playing automatically.
• Embedded advertising in links: Regardless if the spot plays automatically or not, this is considered to be booked advertising.
• Push: It is possible to book sponsored content on facebook, for example. This is referred to as a Push ad.

Delivery format - Continuous flow text

For cases in which clients are not themselves recording a studio session (e.g. via ISDN or IP data transmission or on site), our studios will generally send the recorded audio files as rough cut edits in WAV format (48 kHz, 16 Bit, mono). Other common formats, such as aiff, mp3, etc. are, of course, possible, as is sound shaping (EQ), if desired.

Definition of edits

Rough cut: Obvious mistakes by the voice artist are edited out. Clients may also require some form of sound shaping (EQ). One single file of the entire recording is delivered to the client.

• One voice track: Standard delivery form. No specific requirements concerning the length of the spoken text have to be met.
• Audio matches video: The delivered recording can be immediately added to a video track. For this, the client requires a reference video track (SMPTE timecode).
• Lip-sync: Lip-synch recording requires an appropriately prepared text that has been written to approximate on-screen lip movements. Lip-synch recordings usually require more studio time to ensure a perfect match between audio and video.
• Individual files: The finished recording is edited into individual sub-files prior to delivery to the client. The text should be provided as an Excel file divided into columns (File name / timecode / spoken text / additional directions or pronunciation tips).

Fine cut: In addition to eliminating obvious mistakes, breaths or other natural sounds (clicks, rasps, snaps in the voicing) are edited out. In some cases this is necessary for timing purposes or when extraneous noises are too audible. Details concerning fine cut editing should be clarified individually.
One single file of the entire recording is delivered to the client.
The following edit forms are also available in Fine cut:

• Individual files
• Audio matches video
• One voice track